How to Create Multiple Picture in Picture Using iMovie

In this tutorial, I show you how to create multiple picture in picture (PIP) overlays in iMovie. I am focusing on creating mulitple video thumbnails for a YouTube endcard.

This tutorial on creating mulitple picture in picture video overlays is for iMovie Mac version 10.1.1. You cannot add more than one picture in picture to a specific timeframe in iMovie so here’s your workaround.

Create mulitple PIP in iMovie for Mac

It’s simple to create multiple picture in picture overlays in iMovie, however it’s a multi-step process. I recommend that you decide if this will add real value to your video or not. It’s pretty cool though!

Preparation for Creating iMovie Multiple PIP

Do some preparation first to make the other steps easier.

  1. Create a File Folder on the Desktop to make it easy to locate the files you will use.
  2. Add the elements to the file folder that you’ll need (endcard image, other video clips etc.)

Create the Video Clip with the Multiple Picture in Picture Thumbnail Videos

  1. Create a separate iMovie project for the clip that you want to play multiple thumbnail videos.
  2. Import the video that you want to add as a thumbnail PIP.
  3. Add it to the timeline. Delete the audio track if you don’t want audio to play for that video.
  4. Add it as a picture in picture to the video clip in the timeline, then output to a file.
  5. Delete the clip in the timeline.
  6. Import the new file and then repeat the steps, adding the second picture in picture to the video and then output the file.

Do this until you have all the picture in picture videos added to the clip. This may be an endcard (outtro). Once the final clip is done, then add it back to your original video. If this multiple picture in picture is for a YouTube endcard, then add it to the end of the that video.

Video: iMovie Tutorial: Creating Multiple PIP

If you want the thumbnail videos to be clickable, create your Annotation links after you upload the video to YouTube.

How to Find Keywords for YouTube Videos

Finding keywords for YouTube videos is your first step before you ever create a video. Your goal is to get your video content in front of the people that are searching for it.

Find the best YouTube Keywords

If your video content does not get found in YouTube and Google search queries, it will be difficult for you to build an audience or get views unless you are using paid ads).

As the second largest search engine in the world, finding the best keywords for YouTube videos will make it possible for your channel to get discovered in search.

After doing YouTube keyword research, identify the ones that will address the needs of people who are searching for that topic.

As you perform your YouTube keyword research, your strategy is to:

  • Find the pain of your target audience
  • Sell the pain relief – that is the solution to their problem

Video – YouTube Keyword Research

How to Find YouTube Keywords

Today I have two YouTube keyword search strategies to share:

YouTube’s Autocomplete Feature

YouTube has something called predictive search. As you start to type in the YouTube search box, a drop-down list of suggestions appears.

These searches are highly searched terms related to your original search term. As you continue typing, the results update based on your typing.

If you don’t see the results you want, keep typing and the results will update.

YouTube autocomplete is a must to find YouTube keywords.

Google’s Autocomplete Feature

Google’s autocomplete search features works in a similar fashion to YouTube search. Just start typing your general idea for a topic and the Google autocomplete suggestion drop-down appears.

These results are the most popular searches from real people.

As an added bonus, once you type in a search term, scroll to the bottom of the page for Google Related Keywords.

Using these methods for the best keywords for YouTube videos will give an endless supply of topics to create videos about.

Start keeping a file on your computer with a list of keywords that you can refer back to at any time.

And remember to include your YouTube keyword phrases into the video title, description and tags for best results.

How are you doing keyword research for your YouTube videos? Share your best tips in the comments.

How to Get High Retention YouTube Views in Video Marketing

Youtube audience retentionAre viewers watching your entire video? Getting high retention YouTube views is a must if you are video marketing.

YouTube relies heavily on watch time for ranking your videos in search. Optimizing video titles, descriptions and tags is simply not enough to boost your search results.

If your YouTube viewer retention rates are low, it won’t help you be discovered in search. It can actually penalize you.

Audience retention measures how engaged your viewers are. How long they watch any individual video. Are they watching the whole thing or just the first few seconds?

Low YouTube audience retention also leads to low subscribers and likes on your videos. Are you checking your YouTube audience retention rates to find out? It is the most important metric you should be evaluating for your videos.

You can find audience retention in the Analytics section of your YouTube channel.

Let’s fix that!

Why You Don’t Have High Retention YouTube Views

Pay attention to the first 15 seconds of your video. That is where the majority of viewers drop off. Check your Audience Retention analytics to see where yours are dropping off.

Video: How to Get High Retention YouTube Views in Videos

The most common reason is not communicating value to your viewer immediately. How do you start your videos? If you open your videos with your name, your website, your location and a long video bumper,

You will likely lose audience retention in those first 15 seconds.

Don’t make a viewer listen to all that for 30 seconds. They will be gone!

Get High Retention YouTube Views Starting at the Beginning of a Video

Here are 3 tips to increase your YouTube audience retention and therefore increase YouTube views:

  1. At the start, convey the value of your video to get high retention YouTube views. Skip the introductions. If a person is searching for information, no one really cares who you are or where you live. Save that stuff for end of your video. Your channel, your blog and any branding will convey that information.
  2. Smile and be personable. This will help people feel more connected to you.
  3. Get to the point. No one wants to sit through your ramblings about things that don’t matter to them.

If your channel is not growing the way you want it to, I challenge you to implement these tips to increase YouTube retention views.

Remember, if you have high YouTube retention views, that means engaged viewers. In turn, there’s a better chance they will Like, comment, subscribe and share your videos.

What are your tips to get high retention YouTube views? Leave a comment!

How to Make a YouTube End Card in iMovie

Have you seen end cards at the end of YouTube videos? They are also called end slates, outro, end screen, interactive end card.

Today I have a tutorial on how to create a YouTube end card using the latest version of iMovie for Mac version 10.0.9.

End cards are a nice way to strengthen your brand, drive views to other related videos on your channel, and drive visitors back to your website to take specific actions.

iMoive YouTube End Card

Creating the End Card Image

The first step is creating the YouTube outro (end card) image. I use for mine and it works great!

YouTube end card template
Here’s a template you can download and use. The size is 1920 pixels wide x 1080 pixels height.
CLICK HERE TO DOWNLOAD a blank with placeholders.

Creating the YouTube Interactive End Card in iMovie

Video:  – how to make a YouTube outtro in iMovie.

In iMovie, import your assets (including the end card image) into the Event. Once you finish editing your video in the timeline do the following:

Add the End Card to the Movie

  1. Drag the end card image to the end of the iMovie timeline. The end card image should appear after the movie clip. Notice that when you play the clip, the end card magnifies as it plays. Let’s correct that.
  2. Click the end card clip in the timeline to select it.
  3. On the toolbar, located above the viewer, select the Cropping tool.
  4. For Style, select Fit. The end card clip will stay the same size as it plays.
  5. Drag the right edge of the end card clip to the number of seconds you want it to play in your video. I recommend 30 to 40 seconds.

Create the Picture in a Picture on the End Card

  1. Find the last 30 or 40 seconds of your video. The number of seconds should be the same as the number of seconds of your end card clip.
  2. Place the Playhead at the location and then select Modify > Split Clip.
  3. Select the split clip and drag it directly above the end card clip in the timeline.
  4. Select the split clip and then on the toolbar above the viewer,  select Video Overlay Settings.
  5. From the drop-down menu, select Picture in a Picture. The video appears as a thumbnail on top of the end card in the viewer.
  6. Click, hold and drag the video to the location on the end card where you want it to appear. Adjust the size to fit.

You are done!

Add Clickable Annotations in YouTube

After you upload your video to YouTube, use the Youtube Annotations feature to create clickable links on the YouTube outtro.

Which type of annotation should you use?

  • Spotlight annotation: for highlighting areas in a video; when the user moves the mouse over these areas the text you enter will appear. In this case you don’t have enter any text. When the user moves the mouse over the area, it will be clickable.

If you have questions about creating a YouTube end card in iMovie, please leave a comment! Also feel free to post your YouTube video link. Would love to check out your interactive outtro!

Use YouTube Annotations to Grow Your Channel

YouTube annotations are powerful tools that can help grow your channel and increase audience engagement.

These clickable text overlays are unique to YouTube and can be used for a variety of information or actions on your video.

Use YouTube Annotations to Grow Your Channel

Keep in mind that YouTube annotations do not work when viewing from a smart phone. For certain types of calls-to-action, you can use a YouTube card instead which is usable on smart phones.

Today I have 5 tips for you to use YouTube annotations to grow your channel and YouTube audience.

Video – How to Use YouTube Annotations to Grow Your Channel

YouTube Annotations to Help Get More Views and Subscribers

When used correctly YouTube annotations can help you get more views and subscribers. Be sure that you don’t distract your audience with too many annotations on your video!

Here are 5 tips when using annotations on YouTube.

  1. Timing. Displaying an annotation on your YouTube video for 5 to 7 seconds is enough time for a viewer to engage. It can be distracting if you show the annotation for a longer time frame. Don’t distract from your video message.
  2. Add a YouTube subscribe annotation link. Add a subscription annotation link to your video makes it easy for viewers to subscribe if they like what they see. Add it towards the end of the video. Be sure to ask viewers to subscribe. The annotation helps viewers to click on the video instead of hunting around for a subscribe button on the YouTube video page. You can also encourage viewers to give you a thumbs up or comment on your YouTube video.
  3. Link to other videos or playlist with YouTube annotations. A great way to introduce viewers to other videos is to add a YouTube annotation to the end of the video with a link to other related content on your channel (or another channel). This is a good method to cross-promote video content and keep your viewers on YouTube. As an added bonus, when you keep viewers on YouTube via your links, it’s adds to your YouTube SEO in a positive manner.
  4. Create video interaction. If you create videos that tell a story or chapters of a how-to, create YouTube annotations to take the viewer to the next chapter of your story.
  5. Turn viewers into customers or leads. Use YouTube annotations to take your viewers to an associated website (your website) where they can make a purchase, opt-in to your list, contact you, or some other call to action.

How do you use YouTube annotations to grow your audience? Share your tips in the comments below.

If you are struggling to get traffic to your YouTube channel, CLICK HERE TO check out this free recording on video marketing.