How to Embed a YouTube Video in WordPress Blog

Today I have two ways to embed a YouTube video in WordPress. Why should you do this in the first place?
By embedding YouTube videos in your blog posts, you can get more traffic to your website and expand your audience.

How to Embed a YouTube Video in WordPress Blog

When you repurpose your blog posts into a video, you can expand your audience. Not everyone likes to read. You’ll reach more people who prefer to watch a video.

After you publish the video on YouTube, add your blog post link in the description. Then when people find your video on YouTube, they can click the link to visit your WordPress blog and voila – you get more traffic!

Video – How to Embed a YouTube Video in WordPress Post

Embedding YouTube Videos in a WordPress Blog Post

There are 2 distinct ways to embed a YouTube video into WordPress. They each have their advantages.

Copy and Paste the YouTube URL into the Visual tab of your WordPress blog post.

This is the easiest way to embed the video from YouTube. Just copy the URL of the video and paste it into your blog post. The video will appear in the blog post but you have no control over it. For example, you cannot control the suggested videos that appear at the end.

Customize and Use the YouTube Video Embed Code

When you use the YouTube video embed code, there are a few customization features that you can take advantage of. One of those is “Show suggested videos when the video finished.”

You can deselect that to make your video go back to the beginning after it finishes playing.

Which is your favorite way to embed YouTube videos in your WordPress blog post?

Leave a comment and tell us why. If you are new here, I ‘d love for you to subscribe. I post new videos like this every Wednesday to help you be a savvy online marketer.

How to Find Keywords for YouTube Videos

Finding keywords for YouTube videos is your first step before you ever create a video. Your goal is to get your video content in front of the people that are searching for it.

Find the best YouTube Keywords

If your video content does not get found in YouTube and Google search queries, it will be difficult for you to build an audience or get views unless you are using paid ads).

As the second largest search engine in the world, finding the best keywords for YouTube videos will make it possible for your channel to get discovered in search.

After doing YouTube keyword research, identify the ones that will address the needs of people who are searching for that topic.

As you perform your YouTube keyword research, your strategy is to:

  • Find the pain of your target audience
  • Sell the pain relief – that is the solution to their problem

Video – YouTube Keyword Research

How to Find YouTube Keywords

Today I have two YouTube keyword search strategies to share:

YouTube’s Autocomplete Feature

YouTube has something called predictive search. As you start to type in the YouTube search box, a drop-down list of suggestions appears.

These searches are highly searched terms related to your original search term. As you continue typing, the results update based on your typing.

If you don’t see the results you want, keep typing and the results will update.

YouTube autocomplete is a must to find YouTube keywords.

Google’s Autocomplete Feature

Google’s autocomplete search features works in a similar fashion to YouTube search. Just start typing your general idea for a topic and the Google autocomplete suggestion drop-down appears.

These results are the most popular searches from real people.

As an added bonus, once you type in a search term, scroll to the bottom of the page for Google Related Keywords.

Using these methods for the best keywords for YouTube videos will give an endless supply of topics to create videos about.

Start keeping a file on your computer with a list of keywords that you can refer back to at any time.

And remember to include your YouTube keyword phrases into the video title, description and tags for best results.

How are you doing keyword research for your YouTube videos? Share your best tips in the comments.

How to Get High Retention YouTube Views in Video Marketing

Youtube audience retentionAre viewers watching your entire video? Getting high retention YouTube views is a must if you are video marketing.

YouTube relies heavily on watch time for ranking your videos in search. Optimizing video titles, descriptions and tags is simply not enough to boost your search results.

If your YouTube viewer retention rates are low, it won’t help you be discovered in search. It can actually penalize you.

Audience retention measures how engaged your viewers are. How long they watch any individual video. Are they watching the whole thing or just the first few seconds?

Low YouTube audience retention also leads to low subscribers and likes on your videos. Are you checking your YouTube audience retention rates to find out? It is the most important metric you should be evaluating for your videos.

You can find audience retention in the Analytics section of your YouTube channel.

Let’s fix that!

Why You Don’t Have High Retention YouTube Views

Pay attention to the first 15 seconds of your video. That is where the majority of viewers drop off. Check your Audience Retention analytics to see where yours are dropping off.

Video: How to Get High Retention YouTube Views in Videos

The most common reason is not communicating value to your viewer immediately. How do you start your videos? If you open your videos with your name, your website, your location and a long video bumper,

You will likely lose audience retention in those first 15 seconds.

Don’t make a viewer listen to all that for 30 seconds. They will be gone!

Get High Retention YouTube Views Starting at the Beginning of a Video

Here are 3 tips to increase your YouTube audience retention and therefore increase YouTube views:

  1. At the start, convey the value of your video to get high retention YouTube views. Skip the introductions. If a person is searching for information, no one really cares who you are or where you live. Save that stuff for end of your video. Your channel, your blog and any branding will convey that information.
  2. Smile and be personable. This will help people feel more connected to you.
  3. Get to the point. No one wants to sit through your ramblings about things that don’t matter to them.

If your channel is not growing the way you want it to, I challenge you to implement these tips to increase YouTube retention views.

Remember, if you have high YouTube retention views, that means engaged viewers. In turn, there’s a better chance they will Like, comment, subscribe and share your videos.

What are your tips to get high retention YouTube views? Leave a comment!

How to Make a YouTube End Card in iMovie

Have you seen end cards at the end of YouTube videos? They are also called end slates, outro, end screen, interactive end card.

Today I have a tutorial on how to create a YouTube end card using the latest version of iMovie for Mac version 10.0.9.

End cards are a nice way to strengthen your brand, drive views to other related videos on your channel, and drive visitors back to your website to take specific actions.

iMoive YouTube End Card

Creating the End Card Image

The first step is creating the YouTube outro (end card) image. I use for mine and it works great!

YouTube end card template
Here’s a template you can download and use. The size is 1920 pixels wide x 1080 pixels height.
CLICK HERE TO DOWNLOAD a blank with placeholders.

Creating the YouTube Interactive End Card in iMovie

Video:  – how to make a YouTube outtro in iMovie.

In iMovie, import your assets (including the end card image) into the Event. Once you finish editing your video in the timeline do the following:

Add the End Card to the Movie

  1. Drag the end card image to the end of the iMovie timeline. The end card image should appear after the movie clip. Notice that when you play the clip, the end card magnifies as it plays. Let’s correct that.
  2. Click the end card clip in the timeline to select it.
  3. On the toolbar, located above the viewer, select the Cropping tool.
  4. For Style, select Fit. The end card clip will stay the same size as it plays.
  5. Drag the right edge of the end card clip to the number of seconds you want it to play in your video. I recommend 30 to 40 seconds.

Create the Picture in a Picture on the End Card

  1. Find the last 30 or 40 seconds of your video. The number of seconds should be the same as the number of seconds of your end card clip.
  2. Place the Playhead at the location and then select Modify > Split Clip.
  3. Select the split clip and drag it directly above the end card clip in the timeline.
  4. Select the split clip and then on the toolbar above the viewer,  select Video Overlay Settings.
  5. From the drop-down menu, select Picture in a Picture. The video appears as a thumbnail on top of the end card in the viewer.
  6. Click, hold and drag the video to the location on the end card where you want it to appear. Adjust the size to fit.

You are done!

Add Clickable Annotations in YouTube

After you upload your video to YouTube, use the Youtube Annotations feature to create clickable links on the YouTube outtro.

Which type of annotation should you use?

  • Spotlight annotation: for highlighting areas in a video; when the user moves the mouse over these areas the text you enter will appear. In this case you don’t have enter any text. When the user moves the mouse over the area, it will be clickable.

If you have questions about creating a YouTube end card in iMovie, please leave a comment! Also feel free to post your YouTube video link. Would love to check out your interactive outtro!