Creating a Content Marketing Strategy Checklist

If you are just getting started with Internet marketing, creating a content marketing strategy checklist is a must for online success. Don’t skip this step.

Many people think they can just start a blog or YouTube channel and create whatever they want to and experience success. This is simply not true.

Creating a Content Marketing Strategy Checklist

Having a content marketing plan is a must and will help you work more efficiently going forward.

Think about why you want to market your business online. I’m sure you want to get leads and convert them to customers, right?

If that’s your intention, then creating a content marketing strategy checklist will help you to optimize how you are perceived by your audience and increase conversions.

Video – Content Marketing Checklist

Remember that any content marketing plan is a start. As you evolve in your online business, make changes to it.

If you are new to content marketing, check out this blog post “what is content marketing“.

Content Marketing Strategy Checklist – 8 Essential Best Practices

The majority of businesses who succeed online have a well-thought-out content marketing strategy. This is your competition so you need to have one too.

1 – Who is your audience?

Before you do any content creation, ask yourself who your audience is. If you read my blog post about “What is content marketing,” you see that it’s not really about selling. That would be advertising. Content marketing is about providing value and education your audience about topics that will help them in some way.

Do your research to understand exactly who your ideal customer is. This is the first item on your content marketing strategy checklist. What problems do they face? What will help solve those problems?

2 – Does my content provide value?

This goes hand-in-hand with knowing your audience. Providing content that is useful in some way to your audience will help you gain their trust. Be sure that there is a point to your content. I read lots of blog posts that are all fluff and no substance. Ask yourself if you would want to take the time to read it and what your takeaway is.

3 – Do you have a call-to-action?

As your audience is reading your blog post or watching your video, what do you want them to do next? Remember that content marketing is like a journey that you take your audience on. That’s why you need a content marketing strategy checklist, so you remember the importance of each step of the journey. Perhaps you want your viewers to opt-in to your email list, contact you, watch a related video, get more information about a product and so on. This is how you continue the relationship beyond your content.

I read lots of blog post that don’t direct me to do anything at all. So if you are putting in the time to write or make a video, don’t leave out your call to action.

4 – Is your content easy to read?

How is your blog content organized? Be sure to break it into smaller paragraphs and included subheadings. Lists, numbered or bullets, will also help to break your blog post into organized sections that make it easier to read and digest. Whenever I come upon a blog post that is just a giant block of text, I leave the page because I can’t read it.

In a similar fashion if you create video content, don’t waste time at the beginning with boring stuff. The first 15 seconds should convey to the viewer what they will learn about in your video. If you make them first sit through your name, location, a bumper and who knows what else, you will lose the viewer.

5 – Did you include images?

I love images and enjoy branding mine. There are lots of website where you can download free images with no attribution. You can also use PicMonkey.com to add your own text or other objects to your image. Images should be properly labeled with your keywords to enhance the search engine optimization aspect of your blog post. Some of my favorites are Pixabay.com and Morguefile.com.

6 – Include links in your blog posts and videos descriptions

Be sure to have a linking plan. When you write a blog post, include links to other relevant information on your blog as well as links to your call to action. The action usually will take a user away from your content.

The same content marketing strategy applies to video. Include links in the description as well as annotations. YouTube likes viewers to stay on YouTube so be sure to include links to other relevant videos.

7 – Post on a set schedule

Your content marketing strategy checklist should include a publishing schedule. Consider what days/times work best for your schedule and then stick with it. If you publish 10 posts this week and 1 next week, that’s not an effective content marketing strategy. Be consistent no matter what.

This is how you build trust with your audience. One great way to stay consistent is to carve out a bulk set of hours, write 10 or more blog posts (or videos). Publish these on a consistent schedule. Add to the list each week with an additional two posts or videos. This way, even if you get sick or super busy, the work is done and you just need to publish it (schedule ahead of time.)

8 – How will your promote your content?

Whew! All this work and you are still not done. Once you publish content, it’s up to you to promote it. This is a key component of your content marketing strategy. Some ideas for your social media marketing plan:

  • Facebook groups
  • Twitter
  • Google Plus communities
  • Blog comments
  • Video likes and commenting
  • Pinterest
  • Instagram

Remember, you want as many people viewing your content as possible.

Download content marketing checklist

I hope you got some value from these 8 essential best practices as part of your content marketing strategy.

CLICK HERE and enter your name and email to download your PDF Content Marketing checklist!

What does your content marketing strategy checklist look like? Share your ideas in the comments.

How to Create SEO WordPress Friendly URL

How to Create SEO WordPress Friendly URLCreating an SEO WordPress friendly URL is the first thing you should do when starting a WordPress blog. That is exactly what I’ll be teaching you today.

I am taking you behind the scenes in WordPress to show you how to create an SEO WordPress friendly URL.

In WordPress, the URLs are known as permalinks. They are used by search engines to for page or post discovery in search results. The default WordPress custom permalink structure uses a database number which is not pretty and gives no information about the blog post.

Using a WordPress friendly URL helps the search engines and helps users get more information about your posts and pages.

Watch the full video for how to change permalinks in WordPress.

Selecting a permalink that is a WordPress friendly URL helps in the following ways:

  • Used by search engines for post or page discovery
  • Supplies a permanent location for blog visitors and search engines
  • A unique identifier for every piece of content on your blog

How to Change the Permalink Structure in WordPress

  1. From the WordPress dashboard, select Settings.
  2. Click Permalinks. The Permalinks page displays.
  3. Select a permalink structure

I prefer the Post Name WordPress permalink structure. For example, Post Name looks like this:

http://savvyonlinemarketing.com/what-is-content-marketing/

Whereas the Default WordPress URL structure is not SEO friendly and looks something like this:

http://savvyonlinemarketing.com/?p=123

Changing the permalink structure to create SEO WordPress friendly URLs is simple. If you have questions, please leave a comment!

Learn how to build your content marketing blog like a pro! CLICK HERE to learn more.

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What is Content Marketing?

what is content marketingWhat is content marketing? You’ve heard this term thrown around a lot in social media. But what does it really mean for you and your online business?

If you are an online marketer or looking to get started, today I’m talking about what exactly is content marketing, why it’s important and how the heck do you actually do it?

According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

What’s all that mean?

You’re not just throwing content out there. Your purpose is to provide value that is meaningful to your audience.

Be a problem solver and educate people on so they get to know like and trust you.

Understanding what is Content Marketing also means knowing your audience so you know what type of content is meaningful to them.

I talk to lots of people who just throw online content out there and hope it sticks.

That’s not the best content marketing strategy if your end goal is to attract and convert prospects into leads and customers.

Here’s why. Value is what changes the definition from advertising to content marketing.

Most people tend to avoid advertising whereas well-thought out content marketing is sought out and consumed by people.

That’s why you need it for your business!

Four Examples of Content Marketing

Content comes in many shapes and forms. It’s a way to deliver your message to your audience.

There are so many content marketing strategies that it would make your head spin. I’ve got four examples of content marketing to get you thinking in the right direction: Blogging, video, infographics and podcasts.

  • Blogging. Is all blogging content marketing? Not really. If you just post stuff that is boring or full of fluff, where’s the value
  • Video. Creating a content marketing video is easier than you think and really gives you a chance to make a real connection with your audience. Just remember to keep it value-driven.
  • Infographics. You know those vertical images that are full of all types of information? If you don’t have to time to create them yourself, create a Pinterest board and curate others that give education and value to your audience.
  • Podcasts. This is another great way to give advice and value to your audience. Everyone likes to digest content in different ways and you’ll be in front of a whole other audience on iTunes.

There are tons of content marketing opportunities. Find what resonates with you and start moving in that direction.

Before you write that next blog post or create your next video, ask yourself if it will be meaningful to your audience. If not, rethink it!

Learn how to build your content marketing blog like a pro! CLICK HERE to learn more.

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