Have you seen end cards at the end of YouTube videos? They are also called end slates, outro, end screen, interactive end card.
Today I have a tutorial on how to create a YouTube end card using the latest version of iMovie for Mac version 10.0.9.
End cards are a nice way to strengthen your brand, drive views to other related videos on your channel, and drive visitors back to your website to take specific actions.
Creating the End Card Image
The first step is creating the YouTube outro (end card) image. I use PicMonkey.com for mine and it works great!
Here’s a template you can download and use. The size is 1920 pixels wide x 1080 pixels height.
CLICK HERE TO DOWNLOAD a blank with placeholders.
Creating the YouTube Interactive End Card in iMovie
In iMovie, import your assets (including the end card image) into the Event. Once you finish editing your video in the timeline do the following:
Add the End Card to the Movie
- Drag the end card image to the end of the iMovie timeline. The end card image should appear after the movie clip. Notice that when you play the clip, the end card magnifies as it plays. Let’s correct that.
- Click the end card clip in the timeline to select it.
- On the toolbar, located above the viewer, select the Cropping tool.
- For Style, select Fit. The end card clip will stay the same size as it plays.
- Drag the right edge of the end card clip to the number of seconds you want it to play in your video. I recommend 30 to 40 seconds.
Create the Picture in a Picture on the End Card
- Find the last 30 or 40 seconds of your video. The number of seconds should be the same as the number of seconds of your end card clip.
- Place the Playhead at the location and then select Modify > Split Clip.
- Select the split clip and drag it directly above the end card clip in the timeline.
- Select the split clip and then on the toolbar above the viewer, select Video Overlay Settings.
- From the drop-down menu, select Picture in a Picture. The video appears as a thumbnail on top of the end card in the viewer.
- Click, hold and drag the video to the location on the end card where you want it to appear. Adjust the size to fit.
You are done!
Add Clickable Annotations in YouTube
After you upload your video to YouTube, use the Youtube Annotations feature to create clickable links on the YouTube outtro.
Which type of annotation should you use?
- Spotlight annotation: for highlighting areas in a video; when the user moves the mouse over these areas the text you enter will appear. In this case you don’t have enter any text. When the user moves the mouse over the area, it will be clickable.