Content Marketing

Content marketing tips and tricks to attract an audience and drive profitable customer action.

Top 3 Mistakes in Blog Titles

Top 3 Mistakes in Blog TitlesWriting powerful blog titles are important to get traffic to your website. It’s not what you say but how you say it.

If your post is discovered in search results, the title of your blog post is what will set yours apart from the other search results and inspire someone to click on it.

With content marketing, you need to make connection with your target audience. Your first connection point is sometimes your blog titles.

How do people feel when they see your headline over someone elses?

By using keywords, emotions and power words, you can create titles that get results on your blog posts.

Video – Blog Title Mistakes and How to Correct Them

Blog Headlines that You Should Never Use

Blog Headline Mistake #1: Using a Topic

If you use a topic for the titles of your blog posts, that won’t grab anyone’s attention. For example, a topic is Losing Weight.

Instead, you can change it something more compelling like:

5 Simple Ways To Lose Weight Without Even Trying

Blog title Mistake #2 – Challenges

If you are in a 90-day blog challenge, are you writing Blog titles like this:

  • Day 32 – Getting Better Each Day
  • 90-Day Blog: Day 42
  • Day 45 of the 90-Day Blogging Challenge

If yes, this is a huge mistake. These type of blog titles do nothing for your SEO (search engine optimization). If your blog post did show up in search results, would it compel someone to click on it?

These type of blogging headlines do not convey any value to a reader or tell the reader what the post if about.

If you are in a blog challenge, write posts that provide real value to your target market and a title that

compels a person to click on it.

Blog Post Headline Mistake #3 – Weak Blog Titles

Without a compelling headline, people won’t be inspired to read your post. Take the time to write titles for your blog posts that have maximum impact.

There are many ways to improve your headlines to reach a larger audience online. I recommend you check out the headline analyzer by CoSchedule. You can analyze your headlines for free and get educated on how to write better titles.

Have you been paying attention to your blog titles? Share your best headline tips in the comments so the community can benefit too!

Boost Website Conversion Rate Optimization

Are you struggling to convert website traffic into leads and customers? You need to boost your conversion rate optimization.

If you are already getting lots of traffic to your website every day, but those visitors are not taking action, you need to do something about or your online business won’t grow.

Conversion Rate Optimization

Getting traffic to your website is important and the next step is converting that traffic to leads and customers.

Click here to learn how to write content that gets results!

After I learned about conversion rate optimization, I turned thousands of website visitors into customers with some of the tips here.

Before I get into some tips, let me answer the question: What is conversion rate optimization? A conversion is when a user takes some type of action on your website.

Also known as a call-to-action (CTA), it is what you want your visitor to do. For example:

  • Opt-in to email list
  • Purchase a product
  • Contact you
  • View a video
  • Download a file
  • or something else.

Do you have a call to action? If not, that is the first thing you need to improve. I read many blog posts that are wonderful and informative but have no call to action. Well, that won’t build your business or make you any money.

Tips to Boost Conversion Rate Optimization

Video – Conversion Rate Optimization

  • Create High-Quality Blog Posts – create posts that provide real value to your audience. Know the needs of your audience and write content that provides solutions to the problems they face. For example, if your audience are people who need to lose weight, you would provide content about weight loss and healthy living.
  • Include a Call to Action – if you write a blog post without telling a person what to do next, they won’t do anything. Have a focused call to action for each blog post that is congruent with the content and the solution you are providing.
  • Use Product Testimonials – when your visitors see testimonials from others about the results that they want, they’ll want to have the same product! Include product testimonials in your content to entice visitors to take action.
  • Add Video to Blog Posts – not everyone likes to read. By repurposing your blog post into a video you can capture another audience that prefers to watch videos. Be sure to embed the video in your blog post (as I have done here) and include a link to your blog post on the YouTube video page.

You can put these four tips into practice to start getting better conversion rate optimization results.

If you are struggling to write content that gets good conversion rate optimization, click here to learn about how to write content that sells!


How to Create SEO WordPress Friendly URL

How to Create SEO WordPress Friendly URLCreating an SEO WordPress friendly URL is the first thing you should do when starting a WordPress blog. That is exactly what I’ll be teaching you today.

I am taking you behind the scenes in WordPress to show you how to create an SEO WordPress friendly URL.

In WordPress, the URLs are known as permalinks. They are used by search engines to for page or post discovery in search results. The default WordPress custom permalink structure uses a database number which is not pretty and gives no information about the blog post.

Using a WordPress friendly URL helps the search engines and helps users get more information about your posts and pages.

Watch the full video for how to change permalinks in WordPress.

Selecting a permalink that is a WordPress friendly URL helps in the following ways:

  • Used by search engines for post or page discovery
  • Supplies a permanent location for blog visitors and search engines
  • A unique identifier for every piece of content on your blog

How to Change the Permalink Structure in WordPress

  1. From the WordPress dashboard, select Settings.
  2. Click Permalinks. The Permalinks page displays.
  3. Select a permalink structure

I prefer the Post Name WordPress permalink structure. For example, Post Name looks like this:

Whereas the Default WordPress URL structure is not SEO friendly and looks something like this:

Changing the permalink structure to create SEO WordPress friendly URLs is simple. If you have questions, please leave a comment!

Learn how to build your content marketing blog like a pro! CLICK HERE to learn more.

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